Turning Awareness Into Action
Posted by Beth Austin
As I'm sure you already know October is breast cancer awareness month. Given that breast cancer is a topic that's near and dear to my heart, I spent some time thinking about what this month means and how it can make a difference in people's lives.
For many years, breast cancer was a disease that nobody talked about. Thankfully, the efforts made by many innovative organizations and dedicated individuals have changed that. Social marketing campaigns, outreach, education, and survivors telling their stories have allowed for significant progress in raising awareness about the disease.
With the gains in awareness, you probably already know important statistics such as one in eight women will get breast cancer in her lifetime and that between 85-90% of breast cancers can be detected by mammogram, leading to earlier diagnoses and better outcomes. You probably also know that mammogram screenings are recommended for women 40 or older (and even younger if the woman is at higher risk). So, what's the next step? The next step is taking the knowledge that we've gained turning this awareness into action. Here are some suggested actions to consider:
- Get a mammogram. I know there's been a lot of confusion about screening guidelines and who should get mammograms and how often, but the bottom line is if you're female and your 40, you should get a mammogram. You'll also want to talk with your doctor about a screening schedule that is appropriate for you.
- Spread the word. If you are already following your mammogram screening schedule, tell others about it and why they should get theirs. Personal connections can be incredibly influential in encouraging positive health behavior change so don't underestimate the power you have in this regard. Tell your friends your story or simply tell them the process isn't that bad. (I assure everyone I talk with that the mammogram will be far less unpleasant than the lecture they will get from me otherwise.)
- Donate to the cause. If your budget will bear it, donate money to a breast cancer organization. Scam charities are rampant with breast cancer, so you'll also want to make sure you do your homework. There are many reputable, national charities such as the Breast Cancer Research Foundation and Susan G. Komen for the Cure, but there are certainly others as well. Locally, you can likely find other worthy organizations.
- Volunteer your time. For many, a financial donation is not an option in the current economy, but volunteers are the lifeblood of many charitable organizations. Depending on the organization, you may be able to volunteer for an event or on an episodic basis, or provide your talents on a more regular schedule. If you want to make it more personal, provide assistance to someone you know who has breast cancer. Even the simplest of efforts can be greatly appreciated.
This is by no means an exhaustive list. What do you think are the most effective ways to turn awareness into action?